Two Drinks

New brand and packaging design concept for Vodka and Energy drink brand. We created a unique visual applicable to specific types of printing on glass and metal. Additionally, the Senso team is developing a communication strategy for brand development, including marketing materials and digital presence.

Task

Creation of new brand visual and packaging design. Advertising materials design and production, digital communications development.

Strategy
Design Direction, Printing Type, Market Research
Design
Packaging Design, Print Prepress, Glass Printing, Can Packaging Printing, Web development
Client
Two Drinks

Using academic methodology, we drain insights form target markets and competition about product categories, customer behavior and competition. Creativity is not in focus in the first stage – packaging design process starts immediately in the office, analyzing product characteristics, target group affinities, clients needs and wants, retailer’s product shelves and much more.

Packaging design is complex process and consists of several stages that have to be carefully managed. In order to acquire premium quality, we create design that will develop effective message to customers. This is done by keeping all stages in synergy – from clients new product design need to packaging materials, printing and displaying in retail.

We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.

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JoToGo

Two Drinks

Task

Strategy

Design

Client

Cutting-edge
approach for creating packaging design.

Packaging design process

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