Branding Packaging Design February 8, 2015


Soulfood is a private label brand that is mainly launching traditional and handmade products. Inspired by nature and retro style design, we develop unique packaging design that differentiates the brand from the competition products. Senso team created a new brand identity and private label concept.

Packaging concept and design for 20+ SKUs

  • Strategy

    Design Direction, Brand Development, Printing Type

  • Design

    Brand Development, Packaging Design, Offset Printing, Flexography Printing

  • Client

    Soulfood Belgrade

01 // Project overview

packaging design

We created a retro-style packaging design for traditional handmade pasta. The pasta is packaged in a polypropylene bag with a kraft paper wrapper at the top.

This type of packaging gives the product a homemade look, inspired by Italian style products.

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We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.


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