Packaging Design September 15, 2019

NTL

Narodni Trgovački Lanac is the most significant Croatian association of local retailers with more than 250 supermarkets. Our ongoing cooperation includes packaging design and print prepress for various NTL’s private-label brands, including food and cosmetics.
Task

Packaging concept and design for 50+ SKUs

  • Strategy

    Design Direction, Printing Type

  • Design

    Packaging Design, Offset Printing, Flexography Printing, Rotogravure Printing

  • Client

    NTL Croatia

01 // Project overview

Private label
packaging design

Private labels’ market share in Europe is more than 30%. The rapid growth of private label brands created high competition in this segment, increasing the need for high-quality packaging design. Senso creative team is delivering on-time solutions for NTL to satisfy target market needs.

Packaging design is complex process and consists of several stages that have to be carefully managed. In order to acquire premium quality, we create design that will develop effective message to customers. This is done by keeping all stages in synergy – from clients new product design need to packaging materials, printing and displaying in retail.

02 // Project overview

Packaging design process

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We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.

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