Branding Identity Packaging Design

Flora

Flora is a brand with a long tradition of producing frozen fruits and vegetables. We redesigned the brand’s identity while keeping a connection with the original visual. The project included a whole new packaging design concept and product photography production.
Task

Create a new design concept for two product lines, packaging design and print management for 25+ SKUs.

  • Strategy

    Design Direction, Printing Type, Market Research

  • Design

    Packaging Design, Print Prepress, Flexography Printing

  • Client

    PIK Bečej / MK Group

01 // Project overview

Tradition and quality

Using special techniques in flexography printing, we created premium-looking packaging that will communicate with target markets. Matte finishing foil and glossy effect on details give packaging special finishing touch that makes the product stand out among the competition.   

02 // Project overview

Reviving the old brand

In this project, we had a challenging task to revive a brand with a long-lasting tradition. Keeping a connection with the previous identity, we redesigned the brand’s logo and typography. The new packaging design consisted of two separate product lines – Premium and Standard.  

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We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.

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