Crazy Whey Protein
The new packaging design concept for 100% whey protein powder. The product is packed in a doypack with a zip opener, keeping the product fresh. Special effects on the packaging, a combination of matte and glossy finishing, give the product a premium look. We created packaging design and print prepress for 8 SKUs, including extensive 480g packaging and small 30g bags.
Task
Packaging design and photography production.
Using academic methodology, we drain insights form target markets and competition about product categories, customer behavior and competition. Creativity is not in focus in the first stage – packaging design process starts immediately in the office, analyzing product characteristics, target group affinities, clients needs and wants, retailer’s product shelves and much more.
We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.