Packaging Design September 12, 2014


Serbian association of local retailers count 700 stores with more than 5000 employees. For the past eight years, Senso is directing the development of DTL’s private label brands. We created packaging design and brand strategy for more than 600 SKUs.


Packaging design and private label development for 600+ SKUs

  • Strategy

    Design Direction, Private Label Brand Strategy

  • Design

    Packaging Design, Flexography Plastic Foil Printing, Brand Identity Design

  • Client

    Domaći Trgovački Lanac

01 // Project overview

Private label
packaging design

Private labels’ market share in Europe is more than 30%. The rapid growth of private label brands created high competition in this segment, increasing the need for high-quality packaging design. Senso creative team is delivering on-time solutions for DTL to satisfy target market needs.

02 // Project overview

design process

Market research involves studying target group, competition products and category design trends.

Creative process, that is guided by printing and packaging constrains, type of product and clients marketing department needs, results in creating and presenting accurate product graphic model, that is synchronized with printing possibilities.

Cooperating with biggest packaging printers in region, Senso team is always at the spot when doing first series. We make sure our design matches wanted product model and help clients in print management.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and helping companies to create amazing identity by crafting premium visual communications.


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